Websites built to be found.

Small, local Australian businesses that need to be found when specific clients are looking for them. Wedding venues, celebrants, photographers, cafes, tradespeople, professional services — businesses that rely on being discovered.

I'm one person, not a 50-person agency outsourcing your work overseas. I take on a small number of clients each year and do the work myself. You get 15 years of internet experience, an Australian who understands how Australians search, and someone who actually cares about your results.

GEO stands for Generative Engine Optimisation. When someone asks ChatGPT 'who's the best wedding photographer in the Hunter Valley?' or asks Claude to recommend a mechanic in Hobart, your business should come up. Most businesses have zero GEO strategy. It's a significant opportunity right now.

Static websites are faster, more secure, and cheaper to host than traditional CMS-driven sites. Google rewards fast websites. Users stay on fast websites. There's no database to hack, no WordPress plugins to update, and no hosting bill that scales with traffic. They're simply better.

Search and AI algorithms take 3–6 months to fully honour changes made. You'll often see noticeable improvements within weeks, but sustainable, meaningful results build over that longer window. I'm upfront about this — anyone promising overnight results is selling something you shouldn't buy.

Yes. While I'm based in regional Australia and have deep expertise in local and regional SEO, I work with Australian businesses everywhere. The internet doesn't have state borders.

We start with an audit — I ask thorough questions, gather data, and analyse your entire digital presence. Then either I hand you the report (The Audit), or I fix everything we found (The Work). Simple.

Yes. For businesses that want to stay ahead month after month, I offer monthly retainers. We measure success based on half-yearly results, though improvements are usually noticeable within weeks.

The Audit and The Work are fixed-price packages. If your situation is more complex — multiple locations, large content libraries, specialist industries — we can tailor a package. Just email me.

Yes, where needed. Blog posts, landing pages, optimised copy, even photography and video walkthroughs if required. Content creation can be added to The Work package.

No problem. I work closely with a talented designer who can develop a brand and style guide for your business before we build. Getting your visual identity right before touching a website is always the smarter move — and it means everything we build is consistent from day one.

I have — for about twenty years. I've built more WordPress and Squarespace sites than I can count, and I understand them deeply. But I've seen the light. Static sites built with Astro are faster, more secure, cheaper to run, and rank better. These days I specialise in static sites and I won't go back.