What I do

The digital person for businesses that don't have one.

I help small and local businesses get their whole digital presence working — not just the website, but the email, the listings, the branding, and the visibility on Google and AI. One person who handles the lot.

Website design & development

A fast, modern website custom-built for your business. Loads instantly, looks great on every device, and costs almost nothing to host. Built to rank on Google and get recommended by AI assistants.

How I build websites

Professional email

Business email that lands in inboxes, not spam. Proper domain authentication, professional signatures, and email systems that make your business look like the real deal.

Email that works

Google & Apple listings

Get your business on Google Maps, Apple Maps, and Bing — set up correctly so customers find you when they search nearby or ask their phone for recommendations.

Get found on maps

Digital branding

Consistent look and messaging across your website, email, social profiles, and business listings. One cohesive brand everywhere customers encounter you.

Look professional everywhere

SEO & AI visibility

Technical SEO, structured data, and generative engine optimisation so you rank on Google and get recommended when people ask ChatGPT, Gemini, or Siri about your industry.

Get found and recommended

Ongoing digital support

Your fractional digital executive. One person who knows your whole digital picture, keeping everything running and working for your business month to month.

Ongoing support

Every business is different

Some businesses need a full digital overhaul — website, email, listings, branding, the lot. Others just need a website and proper email. Some already have a website but need someone to make it actually work for them.

I'll figure out what you need and give you a straightforward quote — no packages designed to upsell you on things you don't need. I work directly with businesses and as a build partner for SEO and marketing agencies.

Every project includes

  • Custom website design to your brand
  • 100/100/100/100 Google PageSpeed target
  • Mobile-first, fully responsive
  • SEO foundations — schema markup, sitemaps, meta tags
  • AI visibility — llms.txt, structured data
  • Google Business & Apple Maps setup
  • Professional email configuration
  • Free or near-free hosting setup
  • Google Search Console setup
  • Brand-consistent email signatures

Questions

Straight answers to the things people usually ask before getting started.

Ask something else
What do you actually do?

I'm the digital person for small businesses that don't have one. I build websites, set up professional email, get you on Google Maps and Apple Maps, make sure your branding is consistent everywhere, and handle the technical SEO and AI visibility work that helps customers find you online. Think of it as having a digital department — without needing to hire a whole team.

What's a fractional digital executive?

It means you get an experienced digital professional working on your business, but you're not paying a full-time salary. I work with several businesses at once, giving each one the attention their digital presence needs. Most small businesses can't justify a full-time digital hire — but they still need someone who knows what they're doing. That's where I come in.

Do I need a new website?

Maybe. Maybe not. Some businesses need a ground-up rebuild. Others have a website that just needs the right technical work done — faster hosting, proper SEO setup, email that doesn't go to spam. I'll look at what you've got and tell you honestly what needs doing. I'm not going to sell you a new website if your current one just needs fixing.

Why do my emails go to spam?

Usually because your domain isn't set up to prove the emails are really from you. There are three records your domain needs — SPF, DKIM, and DMARC — that tell email providers like Gmail and Outlook 'yes, this email is legitimate.' Without them, your emails look suspicious and end up in spam. I set all of this up properly so your business emails land where they should: in the inbox.

How do I get my business on Google Maps?

Through Google Business Profile — it's free and it's one of the most important things a local business can do. It's what shows up when someone searches 'plumber near me' or 'best cafe in Hobart.' I also set you up on Apple Business Connect (for iPhone users) and Bing Places. Most businesses either haven't claimed their listing or set it up once and forgot about it. I make sure it's complete, accurate, and working for you.

What is SEO and do I need it?

SEO — search engine optimisation — is what helps your website show up when someone searches Google for what you do. If you're a plumber in Launceston, you want to appear when someone searches 'plumber Launceston.' Good SEO isn't a magic trick — it's making sure your website is fast, well-structured, and clearly tells Google what your business does and where you are. Every website I build has this baked in from the start.

What about AI — do I need to worry about ChatGPT?

More and more people are asking AI assistants like ChatGPT, Google Gemini, and Siri for recommendations — 'best electrician in Hobart,' 'wedding photographer in Byron Bay.' If your business isn't structured in a way these systems can read, you won't get recommended. I build websites with structured data and AI-readable files so that when someone asks an AI about your industry in your area, your business has the best chance of being mentioned.

How much does this cost?

It depends on what you need. A website build for a small business typically starts around $3,000–$4,000. Email setup, Google Business, and branding work can be bundled in or done separately. Ongoing support is a monthly arrangement based on what you need each month. I'll give you a straightforward quote after we talk — no hidden fees, no upsells.

I already have a website — can you help?

Absolutely. I can audit what you've got and tell you what's working, what's not, and what needs fixing. Sometimes it's a full rebuild. Sometimes it's setting up proper email authentication, adding schema markup, claiming your Google Business listing, or getting your site speed from a 40 to a 95 on PageSpeed. Not everything needs starting over.

What makes your websites different?

I build static websites — which is a technical term for sites that are pre-built and served as simple files. The practical difference for you: they load almost instantly, they cost nothing or next-to-nothing to host, they can't be hacked the way WordPress sites can, and they score top marks on Google's speed tests. I used WordPress for 20 years before switching. Static sites are genuinely better for small businesses in every way that matters.

Can you help with social media?

I focus on the digital foundations — your website, email, listings, branding, and search visibility. I don't create social media content or manage accounts day-to-day. But I'll make sure your social profiles are branded consistently, linked properly, and working with your website rather than against it. If you need a social media manager, I can point you in the right direction.

Where are you based?

Tasmania's Huon Valley, just outside Hobart. But I work with clients across Australia, Canada, and the USA. I've been building websites since 1996 and running my own businesses since 2008. The internet doesn't have borders — wherever you are, the work is the same.

Your digital presence should work as hard as you do.

Website, email, listings, branding — let's get it all working together for your business.