Travel and hospitality
I build websites for boutique accommodation, small hotels, experience operators, and travel businesses. Not templates with your photos dropped in — purpose-built websites that load instantly, rank on Google, integrate with your booking system, and show up when travellers ask AI for recommendations.
01 — Industry knowledge
My work in the wedding industry took me to 23 countries and into partnerships with venues, accommodation providers, and experience operators across Australia and internationally. I co-founded the Elopement Collective — a business that lives at the intersection of travel, accommodation, and experience. I've built websites for motels, flower farms, and experience operators.
I know how travellers search. I know the difference between a couple planning a weekend getaway and a family booking a summer holiday. I know that your booking engine integration matters more than your homepage animation. And I know that Booking.com and Airbnb are taking a 15–20% commission on every booking you could be getting direct.
A fast, well-optimised direct website isn't just a marketing tool — it's a revenue strategy. Every direct booking you capture instead of an OTA referral puts that commission back in your pocket. I build websites that make direct booking the easiest path for your guests.
From working with venues across 23 countries to building accommodation and experience websites in Tasmania.
Every site is built to drive direct bookings, not OTA referrals. Keep the 15–20% commission Booking.com would take.
I integrate your existing front desk or booking software directly into your site — no redirects, no friction.
I've been building websites since 1996. The travel industry was one of the first to go digital, and I was there.
SEO, Google Business, Apple Maps, social media — I've done it all for businesses in the hospitality space.
17 years running my own businesses. I understand seasonal cash flow, tight margins, and the need for things that just work.
02 — How travellers find you
A traveller planning a trip to your region will Google "boutique accommodation [location]", search Apple Maps for "hotels near [landmark]", or ask ChatGPT "where should I stay in [region]". The properties that show up are the ones with fast websites, proper structured data, and accurate local listings. Everyone else is buried behind Booking.com results.
AI-powered travel planning is accelerating. Travellers are asking ChatGPT, Claude, and Gemini to build itineraries, recommend hidden gems, and find accommodation that matches specific criteria. If your website isn't structured so these systems can read and understand your property — your rooms, your location, your experience — you're invisible in these conversations.
Every website I build includes comprehensive schema markup for accommodation and tourism businesses — room types, amenities, location, pricing range, and availability. Combined with llms.txt for AI readability and a PageSpeed target validated before launch, your property is built to be understood everywhere travellers are looking.
JSON-LD structured data for your property type, rooms, amenities, location, check-in/out, and pricing range.
llms.txt and clean structured data so ChatGPT, Claude, and Gemini include your property in itinerary recommendations.
Profile optimised with accommodation categories, amenities, photos, and service attributes that drive bookings.
Complete listing with property details, photos, and booking links — visible to every iPhone user planning a trip.
A slow website loses bookings. Performance, accessibility, best practices, and SEO are tested before launch.
Your direct website ranking above Booking.com and Airbnb for your property name and location searches.
03 — Travel and hospitality work
A five-room motel on the Huon River, Tasmania. Website build with front desk booking software integration — guests check availability and book directly, no OTA redirect.
View project →
A pick-your-own flower farm experience in Tasmania's Huon Valley. 100/100/100/100 PageSpeed — perfect scores across every metric.
View project →
04 — Direct booking economics
Booking.com charges 15%. Airbnb takes up to 20%. On a $200/night room, that's $30–$40 per night going to a platform instead of your pocket. For a small property doing 200 booked nights a year, that's $6,000–$8,000 annually in commission — on the bookings you could be getting direct.
A fast, well-optimised website with integrated booking is how you shift that balance. When a guest Googles your property name and finds a lightweight direct site—with availability, photos, and a booking button right there—there is no reason to go back to Booking.com. You've already given them everything they need.
The OTAs are still useful for discovery. But the goal is conversion on your own site. A static website that can use a free hosting tier and wins more direct bookings changes the economics in your favour.
Your existing booking software embedded directly into your site. Guests check availability and book without leaving your domain.
Static sites can run within generous free hosting tiers, keeping more of each direct booking in your business.
When someone Googles your property name, your direct site should appear above Booking.com. I build for that.
Fast pages, beautiful photos, clear information, easy booking. The experience starts with your website.
You own your website. No subscription, no algorithm changes, no platform deciding to raise commissions.
Pages targeting seasonal searches — 'winter accommodation [region]', 'summer experiences [location]' — that bring traffic year-round.
05 — Who this is for
I specialise in small, independent properties and experience businesses — not hotel chains. If you have 2 rooms or 200, the fundamentals are the same: get found, look beautiful, make booking easy. But the approach for a five-room riverside motel is very different from a 300-room city hotel, and I build for the former.
Small properties where every room matters. Direct booking integration and Google visibility that brings guests to your door.
Personality-driven websites that reflect your hospitality. Fast, warm, and easy to book.
Property showcases that compete with Airbnb listings — on your own terms, without the commission.
Tour companies, farm gates, adventure operators. Booking integration and seasonal SEO for year-round visibility.
Menu, location, hours, booking — the essentials, loading instantly on a tourist's phone.
Calming, beautiful websites that reflect your brand and make booking a seamless experience.
Website offers and investment
A typical website build starts around A$3,000–A$4,000. These offers explain the shape of the work; the written quote confirms the pages, functions, exclusions, and investment for your business.
01
For a business with an ageing, slow, difficult, or platform-bound website that is worth preserving.
Starting investment
Quoted after a review. If a full rebuild is the right answer, a typical website build starts around A$3,000–A$4,000.
02
For a small business that needs a professional website built properly from the ground up.
Starting investment
A typical small-business website build starts around A$3,000–A$4,000, with a quote based on scope.
03
For celebrants, photographers, filmmakers, planners, venues, and other wedding professionals.
Starting investment
A typical wedding-industry website build starts around A$3,000–A$4,000, with a quote based on scope.
Josh first confirms the scope and investment in a written quote. Once you accept it, a 50% deposit starts the project. The quote and invoice set out the remaining payment details.
Support can cover agreed site changes, technical monitoring, listings, search visibility, and reporting. There is no invented monthly package price: enquire for a scope based on the work your business needs.
I build fast, static websites that belong to your business, help it get found, and give customers a better experience.