02 — Getting found in Tasmania
Tourists plan trips on Google and AI. Your website is your first impression.
A mainland visitor planning a Tasmania trip will Google "best restaurants Hobart", ask ChatGPT "where should I stay near Cradle Mountain", or search Apple Maps for "things to do Bruny Island". The businesses with fast, well-structured, AI-readable websites are the ones that show up. Everyone else is invisible.
Local customers are searching too — for tradespeople, professional services, farm gates, and experiences. The search intent is different but the mechanics are the same: speed, structured data, and local listing accuracy determine who ranks.
Every website I build includes the full technical foundation: a high PageSpeed target validated before launch, JSON-LD schema markup, llms.txt for AI readability, XML sitemaps, and properly configured Google Business and Apple Maps listings. Your website is built to be understood wherever customers search.
Tourist search optimisation
Structured for the searches visitors actually make — by region, by activity, by 'near me', by 'best in Tasmania'.
Local business SEO
Schema markup with your exact location, service area, hours, and offerings for local pack ranking.
AI visibility statewide
llms.txt and clean structured data so ChatGPT, Claude, and Gemini recommend your business when asked about Tasmania.
Google Business Profile
Set up correctly with Tasmanian categories, service areas, and content that matches your website.
Apple Maps presence
Tasmanian tourists with iPhones see Apple Maps first. Your listing complete and accurate.
PageSpeed as a release gate
Performance, accessibility, best practices, and SEO are tested before launch—not left for a plugin to fix later.