Wedding industry
Wedding industry websites built by someone who's done 2,000+ weddings.
I have spent 17 years as one of Australia's busiest wedding celebrants — over 1,000 weddings and 1,200 elopements across 23 countries. I didn't just build websites for wedding businesses. I was one. I know how couples search, what they need to see, and what makes them enquire.
01 — Industry knowledge
I don't need to research the wedding industry. I lived it.
Most web developers building wedding sites have never been to a wedding as a vendor. They don't know how couples search, what information they need before enquiring, or how seasonal the business is. They build a pretty page and hope for the best.
I know that couples searching for a celebrant in February are planning a spring wedding. I know that a photographer's portfolio matters more than their about page. I know that venues need to show capacity, pricing transparency, and availability — not just photos. I know this because I've worked alongside every type of wedding vendor for nearly two decades.
I co-founded the Elopement Collective with my wife Britt. I co-created the Celebrant Institute, which has mentored over 10,000 celebrants globally. I'm a lifetime member of the International Association of Professional Wedding Officiants. This isn't a niche I chose to target — it's the industry I grew up in.
17 years as a wedding celebrant
Over 1,000 weddings and 1,200 elopements across 23 countries. I know how the industry works from the inside.
Co-founder, Elopement Collective
Tasmania's original elopement company — I built the business and the website.
Co-creator, Celebrant Institute
Mentored over 10,000 celebrants globally. I understand what wedding professionals need to succeed online.
Featured in The New York Times
And The Today Show. I've been visible in the wedding industry at the highest level.
IAPWO lifetime member
International Association of Professional Wedding Officiants. Deep professional network across Australia, Canada, and the USA.
I know how couples search
Because I've watched them do it for 17 years. I know what information makes them enquire — and what makes them leave.
02 — How couples find you
Couples are searching Google and asking AI. Your website needs to show up in both.
Wedding vendor directories used to be everything. Easy Weddings, The Knot, WeddingWire — they charged you a monthly fee and controlled the relationship. They still exist, but the game has changed. Couples now Google directly: "wedding photographer Byron Bay", "celebrant Hobart", "elopement packages Tasmania".
And increasingly, they're asking AI. "ChatGPT, can you recommend a good wedding videographer in Melbourne?" "Claude, what should I look for in a celebrant?" The businesses with AI-readable websites are the ones getting recommended. The rest don't exist in those conversations.
Every wedding website I build is optimised for both channels. Schema markup tells Google exactly what you do, where you serve, and what couples can expect. An llms.txt file makes your business readable by AI assistants. The result: you get found when couples search, and recommended when they ask.
Direct Google search
Couples search 'wedding photographer [location]' and 'celebrant near me'. Your site needs to rank — not a directory listing.
AI recommendations
ChatGPT, Claude, and Gemini are being asked for wedding vendor recommendations. Your llms.txt makes you visible to them.
Google Business for weddings
Your profile set up with wedding-specific categories, service areas covering the regions you travel to, and portfolio photos.
Schema markup for wedding vendors
JSON-LD structured data specific to your vendor type — services offered, service area, pricing range, reviews.
Apple Maps visibility
Couples planning on their iPhones search Apple Maps first. Your listing complete and linked to your site.
Beyond the directories
Stop paying Easy Weddings $200/month. Own your own traffic with a website that ranks on its own.
03 — Wedding industry work
Websites I've built for wedding professionals.
Married By Jake
Brisbane wedding celebrant. AI and organic search optimisation that delivered results the client couldn't achieve on their own. 661 pages of content.
View project →
Bride's Day Films
Tasmania's premier wedding videographer. SEO delivered improved Google rankings and increased inquiries within months.
View project →
Married by Josh
My own celebrant website — 17 years of industry knowledge built into the architecture, content, and SEO strategy.
View project →
The Elopement Collective
A historical Squarespace project for Tasmania's original elopement company. It shows the work delivered then, not the current static stack.
View project →
Togetherness Collective
Canadian officiant charity. First page of Google within two months. 100/100/100/100 PageSpeed.
View project →
HutchTV
Hobart video production studio that also films weddings. SEO measurably improved rankings and inquiries.
View project →
"My website is now besties with AI and I can focus on my business. Josh knows what it's like to run a small business and is a self confessed super-geek who understands the world of websites in ways most people never could. His creativity added to my site in ways I never would have thought to on my own."
Jake
Married By Jake, Brisbane
"Your commitment to developing modern, professional, and high-performance sites exceeded my expectations. The SEO optimisation has already yielded measurable results, with improved Google rankings and an increase in inquiries."
Adam Sills
Bride's Day Films, Tasmania
04 — Who this is for
Every type of wedding professional.
Whether you're a solo celebrant, a photography team, a boutique planner, or a venue — the fundamentals are the same. Your website needs to load fast, look beautiful, rank on Google, and be readable by AI. I build for all of these audiences, with industry-specific knowledge that no generic web developer has.
Celebrants and officiants
I know this role inside out. Your website needs personality, trust signals, and location-based SEO that brings enquiries.
Photographers and videographers
Portfolio-driven design that loads fast. Your work speaks — your website just needs to get out of the way and rank.
Planners and coordinators
Service clarity, process transparency, and the trust signals couples need before handing over their wedding day.
Florists and stylists
Visual-first design with fast image loading. Your work is beautiful — your website should match.
Venues and estates
Capacity, pricing, availability, and galleries. The information couples actually need to enquire.
Music, entertainment, and hire
DJs, bands, photo booths, hire companies — service listings, pricing, and availability that convert.
The offer
What you are buying.
This offer is for celebrants and officiants, photographers, filmmakers, planners, coordinators, florists, stylists, venues, musicians, entertainers, and hire businesses that want a website informed by real wedding-industry experience.
Included in the quoted scope
- A custom static website shaped around the way couples choose your kind of wedding professional
- Clear service, location, portfolio, trust, and enquiry paths in the agreed site structure
- Responsive design and performance work for image- or video-led portfolios
- Wedding-industry technical SEO, schema markup, metadata, sitemap, and robots.txt
- AI-readable business and service information, including llms.txt
- Migration planning for useful content and URLs when replacing an existing website
- Portable source files and free or near-free static hosting setup
- Launch checks and Google Search Console setup
Not automatically included
These can be discussed and quoted where appropriate; they are not assumed to be part of every project.
- Wedding photography, films, or a full copywriting engagement unless quoted
- Day-to-day social media creation or management
- Directory advertising fees, paid advertising, or guaranteed rankings and enquiries
- Complex availability, booking, CRM, client portal, or payment systems unless quoted
- Unlimited revisions or work outside the agreed written scope
- Ongoing changes, listings, search work, monitoring, and reporting after launch unless agreed
- Third-party subscriptions, transaction fees, licences, domain costs, or paid hosting
An indicative process
01
Industry brief
Josh learns the business, the couples you want to reach, your services, locations, seasonality, and what is not working now.
02
Scope and start
You receive a written scope and quote. Once accepted, the 50% deposit starts the project.
03
Structure and build
The agreed content, portfolio, service paths, design, search foundations, and static build are developed for review.
04
Check and launch
Responsive behaviour, performance, discovery foundations, and agreed enquiry functions are checked before launch.
Starting investment
A typical wedding-industry website build starts around A$3,000–A$4,000. The actual quote depends on the agreed pages, content, portfolio, migrations, integrations, and functions.
The final scope and investment are confirmed in a written quote before any deposit is requested.
Project start
Build the website around how couples actually choose.
Tell Josh what kind of wedding business you run, where you work, who you want to book, what website you have now, and what needs to improve.
Once the written quote and scope are accepted, a 50% deposit starts the project. The quote and invoice set out the remaining payment details.