Static websites. Good for everyone.

A static website is pre-built HTML served directly to the browser — no server-side rendering, no database, no CMS processing on every page load. The result is a site that loads instantly, costs almost nothing to host, has no security vulnerabilities, and is perfectly readable by search engines and AI systems. I build with Astro, a modern framework that generates pure HTML and ships zero JavaScript unless absolutely needed.

I built WordPress sites from 2003 to 2024 — nearly 20 years. I know it inside out. I switched because static sites are objectively better for small businesses. Speed: under a second vs 3–5 seconds. Cost: free hosting vs $50–$200/month. Security: no database to hack, no plugins with known exploits. SEO: 100/100/100/100 on PageSpeed because there's nothing slowing them down. Maintenance: no core updates, no plugin conflicts, no PHP version issues. I loved WordPress for what it was. Static sites are what comes next.

llms.txt is a machine-readable file — like robots.txt for AI. It tells ChatGPT, Claude, Gemini, and other AI assistants exactly what your business is, what you do, and where you're located. When someone asks an AI 'who's the best mechanic in Bendigo?', your llms.txt helps that AI confidently recommend you. Most businesses don't have one. Every site I build includes it.

Google PageSpeed Insights scores websites on four metrics: Performance, Accessibility, Best Practices, and SEO. Each is scored out of 100. Most websites score 40–70 on performance alone. Every site I build targets a perfect 100 across all four categories. This directly affects your Google search ranking — Core Web Vitals are a confirmed ranking factor.

GEO stands for Generative Engine Optimisation. It's the practice of making your business visible when people ask AI assistants for recommendations — ChatGPT, Claude, Google Gemini, Microsoft CoPilot. Most businesses have zero GEO strategy. Every site I build includes structured data, llms.txt, and clean semantic markup that these AI systems can parse and recommend.

Small businesses — it's what I know. I've been running my own since 2013, so I understand tight budgets and the need for things that just work. I take direct clients and build for agencies. My clients are across Australia, Europe, North America (Canada, Mexico, the USA), and Asia. Tradespeople, professional services, hospitality, wedding vendors, retail — any small business that needs a fast, well-built website.

Yes. If you're an SEO or marketing agency and need a reliable build partner who delivers fast, technically excellent static sites, I'd like to work with you. White-label or co-branded, your call. You bring the client and the strategy — I build the site to your spec with perfect PageSpeed scores, schema, sitemaps, and llms.txt included.

Free, or close to it. Static sites can be hosted on Cloudflare Pages, Netlify, or Vercel at no cost for most business websites. No server to pay for, no database to manage, no CMS subscription. Compare that to $50–$200/month for managed WordPress hosting. Your website becomes an asset, not an ongoing expense.

Content is managed in markdown files or through a headless CMS — whichever suits your workflow. Simple text and image updates are straightforward. The site rebuilds and deploys automatically when content changes, usually in under a minute. No logging into WordPress, no fighting with page builders.

No problem. I work closely with a talented designer who can develop a brand and style guide for your business before we build. Getting your visual identity right before touching a website is always the smarter move — and it means everything we build is consistent from day one.

Tasmania's Huon Valley. But I have clients across Australia, Europe, North America — Canada, Mexico, and the USA — and Asia. I've been building websites since 1996 and the internet has never had borders. Wherever you are, the work is the same: a fast static site that ranks.

Every build includes comprehensive JSON-LD structured data — LocalBusiness or Organization schema, service descriptions, location data, opening hours, contact details, breadcrumbs, FAQ schema where relevant, and article schema for blog content. This is what helps Google show rich results and what helps AI systems understand exactly what your business does.