I build websites and web apps that make business easier.

I design and build websites and custom web apps for small businesses. That can be a clear public website, or software for accounts, bookings, payments, publishing, member areas, directories, dashboards, and administration. I can also sort out professional email, business listings, branding, SEO, and AI visibility so the whole digital side works together.

A website mainly explains your business and helps people enquire, book, or buy. A web app lets people sign in, manage information, make payments, publish content, or complete a business workflow. I build both. If a project needs accounts, dashboards, or custom business rules, I scope it as a web app instead of pretending it is an ordinary website.

It means you get an experienced digital professional working on your business, but you're not paying a full-time salary. I work with several businesses at once, giving each one the attention their digital presence needs. Most small businesses can't justify a full-time digital hire — but they still need someone who knows what they're doing. That's where I come in.

Maybe. Maybe not. Some businesses need a ground-up rebuild. Others have a website that just needs the right technical work done — faster hosting, proper SEO setup, email that doesn't go to spam. I'll look at what you've got and tell you honestly what needs doing. I'm not going to sell you a new website if your current one just needs fixing.

Usually because your domain isn't set up to prove the emails are really from you. There are three records your domain needs — SPF, DKIM, and DMARC — that tell email providers like Gmail and Outlook 'yes, this email is legitimate.' Without them, your emails look suspicious and end up in spam. I set all of this up properly so your business emails land where they should: in the inbox.

Through Google Business Profile — it's free and it's one of the most important things a local business can do. It's what shows up when someone searches 'plumber near me' or 'best cafe in Hobart.' I also set you up on Apple Business Connect (for iPhone users) and Bing Places. Most businesses either haven't claimed their listing or set it up once and forgot about it. I make sure it's complete, accurate, and working for you.

SEO — search engine optimisation — is what helps your website show up when someone searches Google for what you do. If you're a plumber in Launceston, you want to appear when someone searches 'plumber Launceston.' Good SEO isn't a magic trick — it's making sure your website is fast, well-structured, and clearly tells Google what your business does and where you are. Every website I build has this baked in from the start.

More and more people are asking AI assistants like ChatGPT, Google Gemini, and Siri for recommendations — 'best electrician in Hobart,' 'wedding photographer in Byron Bay.' If your business isn't structured in a way these systems can read, you won't get recommended. I build websites with structured data and AI-readable files so that when someone asks an AI about your industry in your area, your business has the best chance of being mentioned.

A typical website build for a small business starts around A$3,000–A$4,000. Custom web apps are quoted separately because the cost depends on the accounts, payments, workflows, integrations, and other functions involved. The written quote confirms the actual scope and investment. Once you accept it, a 50% deposit starts the project.

Absolutely. I can audit what you've got and tell you what's working, what's not, and what needs fixing. Sometimes it's a full rebuild. Sometimes it's setting up proper email authentication, adding schema markup, claiming your Google Business listing, or getting your site speed from a 40 to a 95 on PageSpeed. Not everything needs starting over.

My current service builds static sites: pre-built HTML, only the JavaScript a feature genuinely needs, no public CMS or database required for ordinary pages, portable source files, and free or near-free hosting. Squarespace and Wix couple the working site to proprietary systems, while a working WordPress site still depends on its database, host, theme, plugins, configuration, and updates. I do have older Squarespace work in the portfolio; those case studies accurately describe historical projects and do not pretend they used today's stack. I can now help businesses migrate from those older platforms.

I focus on the digital foundations — your website, email, listings, branding, and search visibility. I don't create social media content or manage accounts day-to-day. But I'll make sure your social profiles are branded consistently, linked properly, and working with your website rather than against it. If you need a social media manager, I can point you in the right direction.

Tasmania's Huon Valley, just outside Hobart. But I work with clients across Australia, Canada, and the USA. I've been building websites since 1996 and running my own businesses since 2008. The internet doesn't have borders — wherever you are, the work is the same.