Jeff Maeck personal brand website

The brief

Jeff’s personal brand had outgrown an old site centred on a single course. His work now spans officiating, Maeck Weddings, DTK Chapel, Elopers & Co., Togetherness Collective, products, workshops, events, and a growing body of useful content. He needed one address that could make those connections clear without flattening each brand’s identity.

The result

HeyJeffMaeck.com makes Jeff the common thread. It gives visitors a clear path from the work they already know to his other brands, writing, courses, products, and events. It is the useful simplicity of a link-in-bio page turned into an owned digital business platform.

The design stays professional without sanding Jeff off. A Red Bull parallax sequence, a logo that turns into Jeff’s face, and a Flappy Jeff 404 game add personality, while ordinary HTML navigation, still-image fallbacks, and reduced-motion support keep the experience fast and accessible.

My job was to bring Jeff’s complicated body of work into one place without making the website feel complicated or boring.

One platform behind the public site

The site combines an owned multi-format feed and custom publishing system with a Stripe-powered store, passwordless customer accounts, protected courses and downloads, event ticketing, check-in, waitlists, and confirmed-opt-in email broadcasts. Scheduled publishing also turns approved YouTube videos and articles from Jeff’s other sites into credited first-party posts without creating duplicates.

Built with Astro and Cloudflare, the public reading experience is almost entirely pre-rendered, while the custom backend handles payments, access, email, tickets, publishing, and administration. Connected schema, sitemaps, RSS, llms.txt, an API catalogue, and Markdown versions of public pages make the content easy for search engines, feed readers, and AI tools to understand.

Read the full case study of Jeff Maeck’s ultimate link-in-bio website.