Open Graph Tags

You’ve seen it happen: someone shares a link on LinkedIn or in a group chat, and it unfolds into a rich preview with an image, title, and description. That doesn’t happen by magic — it’s powered by Open Graph tags.

What it does

Open Graph (OG) is a protocol originally created by Facebook that lets you control exactly how your website appears when shared on social media and messaging platforms. By adding a few meta tags to each page, you define the title, description, image, and type that platforms display in link previews.

Why it matters for your business

Every time someone shares your website — on LinkedIn, Facebook, Slack, iMessage, WhatsApp, or Teams — the platform generates a preview card. Without Open Graph tags, that preview is a guess: the platform pulls whatever title, image, and text it can find, often with awkward or irrelevant results. A cropped logo. A random paragraph. No image at all.

With proper OG tags, every share becomes a polished, branded touchpoint. The right image. A compelling description. A clean title. For B2B businesses especially, where LinkedIn sharing drives real referral traffic, this is the difference between a link that gets clicked and one that gets scrolled past.

What happens without it

Platforms fall back to guessing. You might get a blank preview, a random image from your page, or a truncated title that cuts off mid-sentence. It looks unprofessional and it costs you clicks.

The share is the ad. Open Graph tags make sure the ad looks good.