What goes into a modern website
Every website I build includes a considered set of features designed to improve performance, search visibility, and user experience. Here's what each one does and why it matters.
Analytics
Website analytics give you real data on who visits your site, how they find you, and what they do when they get there — so you can make informed decisions.
Brand Guide
A brand guide is the single source of truth for your visual identity — colours, typography, logos, and usage rules — so every printer, signwriter, and team member gets it right.
404 Page
A custom 404 error page that turns a dead-end into an easter egg — playable video games, word puzzles, and interactive surprises hidden where nobody expects them.
Email Signature Generator
A custom email signature generator built into the website lets your team create consistent, branded email signatures without any design or technical skills.
llms.txt
An llms.txt file helps AI language models understand your website's content and structure, preparing your business for the age of AI-powered search.
Mobile Responsive
A mobile responsive website adapts its layout and design to work seamlessly on any screen size — from phones to tablets to desktops.
Open Graph Tags
Open Graph tags control how your website appears when shared on social media platforms like LinkedIn, Facebook, and messaging apps.
robots.txt
A robots.txt file tells search engine crawlers which pages they can and can't access on your website, giving you control over how your site is indexed.
Schema Markup
Schema markup is structured data added to your website's code that helps search engines understand your content and display rich results in search.
XML Sitemap
An XML sitemap is a structured file that lists every important page on your website, helping search engines discover and index your content faster.
SSL / HTTPS
SSL certificates encrypt the connection between your website and its visitors, protecting data in transit and signalling trust to both browsers and search engines.
Your digital presence should work as hard as you do.
Website, email, listings, branding — let's get it all working together for your business.