What goes into a modern website
Every website I build includes a considered set of features designed to improve performance, search visibility, and user experience. Here's what each one does and why it matters.
Accessible Websites
Accessible design helps people with vision, hearing, mobility, and other access needs understand and use the website.
AI-Readable Websites
Clear business information and machine-readable content help AI assistants understand the business and represent it accurately when people ask for recommendations.
Analytics
Website analytics give you real data on who visits your site, how they find you, and what they do when they get there — so you can make informed decisions.
Brand Guide
A brand guide is the single source of truth for your visual identity — colours, typography, logos, and usage rules — so every printer, signwriter, and team member gets it right.
404 Page
A custom 404 error page that turns a dead-end into an easter egg — playable video games, word puzzles, and interactive surprises hidden where nobody expects them.
Light and Dark Modes
Where it suits the brand, light and dark colour modes let the website follow each visitor's phone or computer settings for a more comfortable experience.
Email Signature Generator
A custom email signature generator built into the website lets your team create consistent, branded email signatures without any design or technical skills.
Very Fast Websites
Fast websites help customers see what you offer and take the next step without waiting for a slow page to get out of their way.
Free Static Website Hosting
Most ordinary business websites fit comfortably within modern static hosting free tiers, without a compulsory monthly website-builder subscription.
llms.txt
An llms.txt file gives AI tools a clear guide to your website's public content, helping them understand and represent the business accurately.
Mobile-responsive Design
Mobile-responsive design gives phone visitors the same speed, clarity, and usability as desktop visitors instead of shrinking a desktop layout onto a smaller screen.
Open Graph Tags
Open Graph tags control how your website appears when shared on social media platforms like LinkedIn, Facebook, and messaging apps.
Portable Website Ownership
Clients receive portable source files instead of a website that can exist only inside one proprietary website-builder account.
robots.txt
A robots.txt file tells search engine crawlers which pages they can and can't access on your website, giving you control over how your site is indexed.
Schema Markup
Schema markup gives search engines, maps, voice assistants, and AI tools clear facts about your business in a format their systems understand.
XML Sitemap
An XML sitemap gives Google, Bing, and other search engines a clear list of the important pages on your website so new and updated content is easier to discover.
SSL / HTTPS
SSL certificates encrypt the connection between your website and its visitors, protecting data in transit and signalling trust to both browsers and search engines.
Static Website Security
Static websites remove the public CMS login, live content database, plugins, and theme updater that create common ways into a typical website.
Want a website without the platform baggage?
I build fast, static websites that belong to your business, help it get found, and give customers a better experience.