case study
How I helped Boat Reflections grow beyond Airbnb
A new Astro website, original photography and a connected booking system helped Boat Reflections grow recorded stayed room nights by 19% and diversify beyond Airbnb.
Case studies
The work behind the websites.
Real website projects, the decisions behind them, and practical field notes about building fast, useful websites for humans and machines.
Case studies and field notes
case studywebsites
I built the ultimate link-in-bio website for Jeff Maeck
Jeff Maeck needed one fast home for his brands, courses, events, products, and content. This is how I built it with Astro, Cloudflare, and plenty of personality.
seo
The DIY SEO action list — what Google actually recommends
A comprehensive, actionable SEO checklist built entirely from Google's official documentation. Technical foundations, site architecture, content creation, structured data, and E-E-A-T.
seo
What Google actually tells you to do — straight from the source
Google publishes exactly what it wants from websites. Unique content, clean structure, mobile-first design, E-E-A-T signals, structured data. This article compiles the direct quotes.
geo
Do backlinks still matter for AI search?
Backlinks remain a signal for AI-powered search. Quality over quantity, unique referring domains, and structured data all compound. A practical 90-day checklist for building link authority.
ownership
Only build a house on land you own
Your Facebook page, Instagram account, and Gmail address can be suspended without warning. Your domain name and your website can't. Why owning your digital infrastructure matters.
seo
Instagram is about to impact your SEO
From July 2025, Google indexes public Instagram posts from professional accounts. Your captions, alt text, and bio become searchable. This changes how Instagram content should be written.
ownership
How to build your own link-in-bio site instead of using Linktree
An open-source, self-hosted alternative to Linktree built with Astro. Free to host, fully customisable, and you own it completely. No analytics tracking you don't control.