SEO & AI visibility

Search engine optimisation

SEO isn't magic — it's making sure your website is fast, well-structured, and clearly tells Google what your business does and where you are. Page speed matters. Structured data matters. Having proper meta tags, a sitemap, and semantic HTML matters. These are the technical foundations that determine whether Google shows your business or your competitor's.

Every website I build treats Google PageSpeed Insights as a release gate across Performance, Accessibility, Best Practices, and SEO. A perfect score is the target, but the real promise is that performance is measured before launch and regressions are fixed rather than explained away.

AI visibility and GEO

More and more people are asking ChatGPT, Google Gemini, and Siri for recommendations. "Best electrician in Hobart." "Wedding photographer in Byron Bay." "Where should I stay in Tasmania?" If your website isn't structured in a way these systems can read, you don't exist in their answers.

This is called generative engine optimisation — GEO. It's the practice of making your business visible to AI assistants. Most businesses have zero GEO strategy. It's the same opportunity that Google Maps was in 2009 — the businesses that act now will be ahead when everyone else catches up. I build with llms.txt, structured data, and clean markup that AI systems can confidently cite and recommend.

What's included

• Technical SEO audit and implementation
• PageSpeed release target across all four categories
• Schema markup (JSON-LD structured data)
• XML sitemap and robots.txt
• Meta titles, descriptions, canonical URLs
• Open Graph tags for social sharing
• llms.txt for AI assistant visibility
• GEO strategy for ChatGPT, Gemini, and Siri
• Google Search Console setup
• Local SEO foundations