Travel and hospitality

Websites for boutique travel and small hotels that actually get booked.

I build websites for boutique accommodation, small hotels, experience operators, and travel businesses. Not templates with your photos dropped in — purpose-built websites that load instantly, rank on Google, integrate with your booking system, and show up when travellers ask AI for recommendations.

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01 — Industry knowledge

I understand travel and hospitality because I've been in it for decades.

My work in the wedding industry took me to 23 countries and into partnerships with venues, accommodation providers, and experience operators across Australia and internationally. I co-founded the Elopement Collective — a business that lives at the intersection of travel, accommodation, and experience. I've built websites for motels, flower farms, and experience operators.

I know how travellers search. I know the difference between a couple planning a weekend getaway and a family booking a summer holiday. I know that your booking engine integration matters more than your homepage animation. And I know that Booking.com and Airbnb are taking a 15–20% commission on every booking you could be getting direct.

A fast, well-optimised direct website isn't just a marketing tool — it's a revenue strategy. Every direct booking you capture instead of an OTA referral puts that commission back in your pocket. I build websites that make direct booking the easiest path for your guests.

Decades in travel and hospitality

From working with venues across 23 countries to building accommodation and experience websites in Tasmania.

Direct booking focus

Every site is built to drive direct bookings, not OTA referrals. Keep the 15–20% commission Booking.com would take.

Booking system integration

I integrate your existing front desk or booking software directly into your site — no redirects, no friction.

25+ years building websites

I've been building websites since 1996. The travel industry was one of the first to go digital, and I was there.

25+ years in digital marketing

SEO, Google Business, Apple Maps, social media — I've done it all for businesses in the hospitality space.

Small business operator myself

17 years running my own businesses. I understand seasonal cash flow, tight margins, and the need for things that just work.

03 — Travel and hospitality work

Websites I've built for accommodation and experience businesses.

Boat Reflections

A five-room motel on the Huon River, Tasmania. Website build with front desk booking software integration — guests check availability and book directly, no OTA redirect.

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Mountain River Flower Patch

A pick-your-own flower farm experience in Tasmania's Huon Valley. 100/100/100/100 PageSpeed — perfect scores across every metric.

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04 — Direct booking economics

Every direct booking saves you 15–20% commission.

Booking.com charges 15%. Airbnb takes up to 20%. On a $200/night room, that's $30–$40 per night going to a platform instead of your pocket. For a small property doing 200 booked nights a year, that's $6,000–$8,000 annually in commission — on the bookings you could be getting direct.

A fast, well-optimised website with integrated booking is how you shift that balance. When a guest Googles your property name and finds your direct site loading in under a second — with availability, photos, and a booking button right there — there's no reason to go back to Booking.com. You've already given them everything they need.

The OTAs are still useful for discovery. But the goal is conversion on your own site. A static website that costs $0/month to host and drives even 20% more direct bookings pays for itself within the first season.

Booking engine integration

Your existing booking software embedded directly into your site. Guests check availability and book without leaving your domain.

$0 hosting forever

Static sites host free on Cloudflare Pages. The website costs nothing to run — every booking is pure margin.

Property name SEO

When someone Googles your property name, your direct site should appear above Booking.com. I build for that.

Guest experience from first click

Sub-second load, beautiful photos, clear information, easy booking. The experience starts with your website.

No platform dependency

You own your website. No subscription, no algorithm changes, no platform deciding to raise commissions.

Seasonal content strategy

Pages targeting seasonal searches — 'winter accommodation [region]', 'summer experiences [location]' — that bring traffic year-round.

05 — Who this is for

Built for boutique properties and experience operators.

I specialise in small, independent properties and experience businesses — not hotel chains. If you have 2 rooms or 200, the fundamentals are the same: get found, look beautiful, make booking easy. But the approach for a five-room riverside motel is very different from a 300-room city hotel, and I build for the former.

Boutique hotels and motels

Small properties where every room matters. Direct booking integration and Google visibility that brings guests to your door.

B&Bs and guesthouses

Personality-driven websites that reflect your hospitality. Fast, warm, and easy to book.

Holiday homes and cottages

Property showcases that compete with Airbnb listings — on your own terms, without the commission.

Experience operators

Tour companies, farm gates, adventure operators. Booking integration and seasonal SEO for year-round visibility.

Restaurants and cafés

Menu, location, hours, booking — the essentials, loading instantly on a tourist's phone.

Retreat and wellness centres

Calming, beautiful websites that reflect your brand and make booking a seamless experience.

Pricing

I work directly with businesses and as a build partner for SEO and marketing agencies. Every build includes the full technical stack.

Primary service

Direct clients

avg $ 3,200

A complete static website build for your business. Custom design, instant performance, and every SEO and GEO feature built in from day one. You get a site that's fast for your customers, cheap to run, and visible to search engines and AI.

  • Custom design to your brand
  • Built with Astro — targeting 100/100/100/100 PageSpeed
  • Full on-page SEO included
  • Schema markup (JSON-LD structured data)
  • llms.txt for AI visibility
  • XML sitemap and robots.txt
  • Google Business & Apple Maps setup
  • Mobile-first, fully responsive
  • Free or near-free hosting setup
  • GEO strategy for AI platforms

Price varies by project scope. Let's talk.

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Agency partners

avg $ 2,800

I build for SEO agencies, marketing agencies, and digital consultancies who need a specialist static site builder. You handle the client relationship — I handle the build. White-label or co-branded, your choice.

  • Static site builds to your spec
  • Astro framework — 100/100/100/100 PageSpeed
  • Schema, sitemaps, robots.txt, llms.txt
  • Your designs or mine
  • White-label delivery available
  • Consistent build quality across clients
  • Fast turnaround times
  • Ongoing build partnership available

Volume pricing available. Let's talk.

Partner with me

Every build includes

avg $ 0

These aren't add-ons or upsells. Every single website I build comes with the full technical stack — because a website without these fundamentals is a website that underperforms.

  • 100/100/100/100 Google PageSpeed target
  • Comprehensive schema markup
  • llms.txt for AI readability
  • XML sitemap (auto-generated)
  • robots.txt (properly configured)
  • Meta titles, descriptions, and Open Graph
  • Semantic HTML and accessibility
  • GEO-ready structured data
  • Google Search Console setup
  • CDN hosting configuration
Build it yourself

A website that works for everyone.

Fast for your customers. Cheap to run for your business. Perfectly readable by Google and AI. That's what a static website does.

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